About MAKE IT REAL

A challenge by MICA × Probo.

MICA brings education and business together. Probo handles production. Together, they give students a real head start.

Two worlds. One launchpad.

MICA is where education meets business.

MICA brings students, creators, educators and businesses together to tackle challenges in media, communication and innovation. It was founded by FB Oranjewoud, Mediahuis, Firda and NHL Stenden. That's why MAKE IT REAL is open to students at Firda and NHL Stenden.

Students work on laptops in MICA’s open workspace, with two mentors in the foreground.

Open to students from

Probo normally only works with print professionals.

Probo is the production house behind thousands of signmakers, printers and print webshops in the Netherlands, Germany and Spain, supplying exclusively to trade professionals. During MAKE IT REAL, that door opens to students.

Aerial view of the Probo building with solar panels on the roof, surrounded by greenery and water.

Production through the programme, not through a business account.